Victoria Cheng
Ph.D. Researcher in Strategy, Innovation, and Emerging Technologies
National Taiwan University
I study how emerging technologies gain legitimacy, credibility, and market acceptance, with research interests in technology strategy, innovation, and entrepreneurship.
I am a Ph.D. researcher in International Business at National Taiwan University and an incoming Visiting Scholar at Drexel University's LeBow College of Business. My training in strategy, finance, international business, and Chinese literature combines analytical rigor with close attention to language, narratives, and interpretation.
Since 2023, I have served as a Doctoral Research Assistant at NTU, contributing to projects on emerging technologies, firm strategy, and nonmarket environments. My work spans qualitative, quantitative, archival, and case-based research.
I have also supported MBA and EMBA teaching in strategic management, global business, and brand management. Beyond academia, I independently design and develop iOS applications, extending analytical ideas into practical digital tools.
Academic Milestones
Incoming Visiting Scholar at Drexel University's LeBow College of Business.
Two papers accepted for presentation at the AIB 2026 Annual Meeting in Manchester.
Awarded the Ministry of Education Ph.D. Scholarship for a second year.
My research examines how emerging technologies gain legitimacy and market acceptance under conditions of technological and institutional uncertainty. I focus on how firms communicate innovation, construct credibility, and shape pathways toward mainstream adoption.
Cheng, Y.-W., & Wan, C.-Y. (2026). Competitive Paper, Academy of International Business Annual Meeting, Manchester.
Cheng, Y.-W., & Yeh, M.-H. (2026). Interactive Paper, Academy of International Business Annual Meeting, Manchester.
Cheng, Y.-W., & Yeh, M.-H. (2024, June). Conference Paper, Academy of Asian Management, Miri, Malaysia.
My academic training brings together strategy, finance, international business, and the interpretive sensitivity developed through the study of language and literature.
Ph.D. in International Business
College of Management · GPA 4.1/4.3
MBA in Financial Management
GPA 3.98/4.0
B.A. in Chinese Literature and B.B.A. in International Business
Interdisciplinary training in language, markets, and international management
Recognition
My current academic work is supported by earlier professional experience across data analytics, financial operations, regulatory strategy, and business transformation.
Selected Appointments
Doctoral Research Assistant
Data Analytics Associate
Financial Billing & Credit Collection
Regulatory Compliance Analyst (Intern)
Business Transformation Data Analyst (Intern)
Teaching
Teaching Assistant, MBA & EMBA Programs
Strategic Management · Global Business Management · Global Brand Management · Management and Business Models of Taiwanese Enterprises
Supported instruction, discussion facilitation, and the translation of strategic frameworks into applied managerial contexts.
Graduate Research & Teaching Assistant
Strategic Management · Financial Management · Investment
Assisted with research projects, course materials, and student learning across strategy and finance courses.
Selected work beyond formal research, spanning independent application development, community leadership, and applied financial analysis.
Creative Practice
I develop iOS applications as an independent creative practice, moving from concept and interface design to hands-on SwiftUI implementation. Participation in the NTU iOS Club further strengthened this interest through a university community of developers and builders.
A productivity app combining AI-assisted task generation, scheduling, and habit-building logic in a focused interface for everyday planning.
View on App Store
A lightweight random-draw app designed for events, classrooms, and group activities, with an emphasis on clarity, immediacy, and transparent participation.
View on App Store
A financial utility that makes long-term growth, nominal returns, real returns, and inflation effects easier to compare through an accessible decision interface.
View on App StoreCommunity Leadership
During 2025-2026, I served for one year as President of the Rotary scholarship group. I coordinated service activities, strengthened member participation, and supported continuity across the community.
Applied Analysis
My participation in NTU SITCC and NTU OIC provided a collaborative setting for investment research, market analysis, and the preparation of written analytical work.
Participated in National Taiwan University's securities investment and consulting club.
Visit NTU SITCCParticipated in OIC Taipei (NTU iBank), a student-led investment banking society at National Taiwan University.
Visit OIC TaipeiSelected Club Report · 2023
A five-page macro report prepared with the NTU OIC team, including my analysis of U.S. labor-market developments.
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Drag, swipe, or use the arrows to move through the report.
You may download my full academic CV here: